Have Anything StarText?

If you have any StarText-related materials, like photos from events, copies of StarText INK, marketing items -- such as the 7 Days of StarText product -- newspaper ads, etc. I would appreciate hearing from you or sending them via email to: gerrybarker1108@yahoo.com.

They will find a good home right here!

Thanks in advance for your help -

Gerry

A Shout Out to Pegasus

For those who call the Metroplex home (Dallas/Fort Worth don't you know), you may be familiar with the "online newspaper" called Pegasus News (http://www.pegasusnews.com).

In their "About" statement they describe themselves as:

"Pegasus News is a local news and information service dedicated to bringing you everything -- and we mean everything -- you could possibly want to know about the things that most interest you about the place where you live. We start with the idea that what happens in your neighborhood -- to your family and in your niche areas of interest -- is more important to you than things happening on the other side of town, and certainly far more important than what's happening elsewhere. For that reason, we customize content and advertising for each individual user, in a mechanism we call The Daily You™."

I have to give founder and president Mike Orren props for calling attention to this little endeavor in his blog, "Square Pegs" under the heading, "The StarText Story":

http://www.pegasusnews.com/blogs/pegasusnewsblog/2009/jul/16/startext/

Truth be told, Pegasus News and StarText share a lot in common. Both were (are) local, grass roots efforts to connect readers in an intensely personal way. I am reminded of my favorite marketing tagline once used by the online edition of The Wall Street Journal: "The first newspaper for a circulation of one."

In its own way, Pegasus is keeping the StarText flame burning.

The Big Modem Giveaway

To join the Information Revolution and subscribe to StarText you needed more than $9.95 a month. You also needed 1) a computer or communications terminal 2) a telephone line or connection 3) communications software and last but not least, 4) a modem -- that gizmo that acomplished the "handshake" between you and the computer with all the information you desired.

Modems came in several varieties. Early on it was the acoustic coupler, where you actually set the telephone receiver into a pair of rubber cups. Simply walking around the room could disrupt the connection. Not great. They evolved eventually into cards that fit into the slots inside the computer or slid into a port on the side. The one pictured above, courtesy of Jim Boughton, was the "StarText 1200-baud direct connect modem" that you could handily plug into your com port and presto! -- your personal on-ramp to the Information Superhighway.

What, you ask, was that about? Did StarText branch into manufacturing modems? Thereby hangs a tale.

One year, when 1200 baud (1200 characters a second) was the standard for personal computers (1984 going into 1985), we hatched a marketing idea which we were certain would explode our numbers. What if we bundled a three-month subscription with a free, 1200-baud modem? Even Ries and Trout would surely bless that one.

The trick was finding a source for reliable, low-cost, easy-to-use modems. And eventually we did. Of course, "low cost" is relative. What might seem low cost for many marketing budgets became the most money we ever spent on a single promotion. But coupled with the three-month, nonrefundable subscription, we would make it up on volume. And regardless, it was an idea that got the whole staff pretty jazzed. So much so we ordered hundreds of them to meet the anticipated demand.

We cranked up a marketing campaign that included ads in the StarTelegram, flyers for schools and libraries, speeches at meetings -- it was the proverbial full court press.

The results? Yes, we did definitely gain new subscribers, but it ultimately fell woefully short of our expectations. Alas, like computer makers whose products were almost obsolete by the time they hit the shelves, modems moved quickly to 2400 baud, then 9600 baud and ... well, you get the idea. The modem parade had passed us by.

So we were left with dozens of boxes of 1200 baud modems which we decided were best relegated to a dark corner of a storage closet. Who knows? They could still be there today, somewhere in the recesses of the Star-Telegram.

And as the late Paul Harvey would say ... now you know the rest of the story.

A Shoutout to Dave

The Star-Telegram unveiled the latest redesign of their web site this week and Dave Lieber, longtime S-T columnist, friend of StarText and leader of the "Watchdog Nation," noted the occasion by linking to this blog on his Facebook page. I think he wanted everyone to know the roots of that web site run deep -- certainly deeper than just about any other newspaper site out there.

Thanks for the mention Dave, and for keeping watch over the nation. Lord knows we need that, too.

Dave will be sharing more about his interactions with StarText and the Virtual Texan over the years. I'll just leave you with two words ... "Yankee Cowboy."

Gerry Interview - 1997

An Interview With Gerry Barker
July 18, 1997
When you talk about Gerry Barker and StarText, it is hard to separate the two of them because both are so intertwined. Gerry has worn many hats over the years at StarText. He is currently the "Manager of InterActive Content." He calls himself our "cruise director." Gerry gets us all together for parties, picnics and all sorts of neat social events where all of the StarTexans can meet each other.
For those of you who are new to StarText, let me give you a little background on Gerry and StarText. As I mentioned, it is hard to talk about one without talking about the other, so let's take a look at a condensed history of StarText. Trust me, StarText wasn't always what you see today. Let's take a look back at StarText's rich history (Click on the link for a more in-depth look into the history of StarText.)
Back in the early 1980's there were a number of media companies that were investigating and trying to capitalize on the emerging technologies of: videotex, teletext, low power television, direct broadcast satellites as well as interactive cable. Many of these technologies were fueled by the public's increasing appetite for information to be delivered directly into their homes.
The Star Telegram, teaming up with Tandy, created an information partnership. Tandy would provide the technology and the Star Telegram would provide the editorial content. Gerry accepted the challenge of the new technology and coined the name, StarText. The new service would be a text based service of the Star Telegram. The first day of service was May 3, 1982. At that time, $5.00 was the flat rate cost for the service . Subscribers got news stories that were updated from 5 a.m. to Midnight, about 50 total choices. And what was StarText running on way back when? Gerry asked that question one day and got the answer, a Tandy Model II. In February of 1984, StarText had 1000 subscribers. In January of 1986, StarText reached another milestone, 2000 subscribers. You can see that we come from an interesting past. While most of the ISPs today count their anniversaries in months, we count ours in years.
Skipping ahead to 1994, there was something new on the horizon, the Internet. Subscribers wanted more than just a text-based system. They wanted colors, graphics, sounds, faster access speeds, the World Wide Web and email. Before jumping to the Net, StarText had a few logistical issues to settle; like how to turn this text-based system into an Internet ISP and how to convert over a decade's worth of information into a format readable by the Net.
By the fall of 1995, StarText's website had been developed and the call went out for "beta-testers." A courageous bunch of "exterminators" who's job it was to "de-bug" the new StarText system answered that call. Finally, in May 1996, 14 years to the month of StarText's anniversary, StarText.Net was launched to the general public. And the rest is history.
So where does Gerry fit into all of this? Let look at a little bit of Gerry's history at StarText. As we mentioned earlier, Gerry coined the name StarText. He has been employed by the Fort Worth Star Telegram for most of his professional life and has served in many capacities. Listed below are some of the positions he has held at the Star Telegram and StarText.
1970-74: Copy editor and local copy chief.
1974-79: Music critic, entertainment writer, editorial columnist.
1979-81: Features production editor, overseeing content and layout for lifestyle, travel, weekend entertainment guide, TV guide, home and garden. Also developed new prototype sections.
1982: In Gerry's own words:"...Joined fledging videotex operations named StarText. In partnership with Tandy, our goal was to deliver a local news product to owners of personal computers. As one of the founding members I was charged with creating and maintaining the content."
1982-84 StarText Editor. Developed news product, subscriber content and partnership with local/national content providers, including American Airlines' SABRE, Grolier's Academic American Encyclopedia and a local home banking product.
1984-88 StarText Manager, responsible for staffing and overall operation.
1988-94 StarText Marketing Director, responsible for marketing/promotions.
1994 - present StarText Manager for InterActive Content, responsible for developing community links, local newsgroups and forums, subscriber functions and interactive participation. As part of our launch on the World Wide Web, created and produced over 200 websites and forums, including almost 100 websites for community nonprofit organizations.
On a personal note, Gerry is married and has one son and a very "healthy" cat. His interests include: travel, writing, antiques, movies and cooking. He and Pam are always looking for that little out of the way restaurant or shop. His dream would be to have a cottage overlooking Trunk Bay in St. John that is stocked full of books, fine wine, a PC and a satellite dish. (Who wouldn't want that!)
Gerry's latest project on StarText is Virtual Texan, which we'll be talking about in the next section. I'd like to now share with you a short interview I had with Gerry concerning the Virtual Texan site.
How did you originally come up with the idea for Virtual Texan?
Actually, it was the brainstorm of Paul Harral, who oversees our editorial operation. Paul had reserved the name and had the idea it would make a good website someday. The idea was basically to offer a place where both Texans and non-Texans would get a flavor for all the state has to offer. Our inspirations were the hundreds of emails we get from expatriate Texans hungry for hometown news.
Who came up with the name?
Paul Harral.
How do you see the Virtual Texan site impacting "non-Texans" and their perception of Texas?
My hope is that it will give them an appreciation for our rich heritage, traditions and culture, and maybe show them something they didn't know about us. Hopefully, they will learn we have pine trees and seashores in addition to the wide open spaces.
How do you see the Virtual Texan site impacting "Texans" and their perception of Texas?
In the short time I have been putting Virtual Texan together, I learn something new everyday. I hope the site will make Texans proud of who they are and where they live, and give them a sense of how deep our roots really go.
How do you feel Virtual Texan will impact the rest of the Star Telegrams' Online Services?
The biggest effect will hopefully be to drive more traffic to our site. If we can generate greater awareness for all our products, it will be a win-win for everyone.
Much has been said and written about the "Texas State of Mind." What do you feel it is?
For me, it's the notion that anything is possible. If you can dream it or think it, Texas is the place you can do it. I want that same feeling to translate to the website.
Do you have a personal favorite section of Virtual Texas?
I am glad you asked that—over time, it might be the Virtual Museum, which has some fascinating potential as we collect personal bits of Texana for "display". Right now, it's the Reading Room, where we are amassing a growing number of books, articles and columns about Texas. I really believe over time Virtual Texan will be one of the most important resources for Texas-related topics on the Internet. And that makes me pretty proud.
Thank you Gerry for all of your years of service to StarText and for the many hours you have spent on Virtual Texan. Click on the right arrow below and we'll go explore Virtual Texan together. We'll see you around the corner "pardner".

Cruisin' Home
created by Chuck and Terry Mencke
Last Modified: October 22, 2000
URL: http://www.web-connection.org/archive/crusback/1997/4th0704.htm

"2020 - The Wait Never Ends!"

My first encounter with Gary Arlen was not long after StarText launched.

Gary (spelled the right way) headed up Arlen Communications. Inc., a Bethesda, Maryland, research and consulting firm which, according to his web site, is "known for its insights into the converging and sometimes conflicting worlds of interactive media, telecommunications and program content. For 20 years, Gary has accurately analyzed the emergence of new media and technologies, forecasting the evolution of customer-controlled video and data services."

In the Eighties, Arlen published the "Videotext and Teletext Report," a "must read" for anyone in the telecommunications arena. As StarText added more services and subscribers, Gary gave us coverage right alongside Gateway, Viewtron and other heavy hitters of the day. We even were listed in the "Box Score" section that listed online subscriber totals. We weren't DowJones or CompuServe, but we were on the list.

One thing I always appreciated about Gary was his sense of humor. With all the $millions being poured into those early efforts (don't count StarText in that group), making a business out of online fell into "it's the future and always will be" camp. So much so that a pundit at a 1983 Kelsey Conference proclaimed, "In 1990 videotext will be a $30 billion industry. We don't know if that's revenue or expenses."

That being the case, Gary started rolling out his famous lapel pins, beginning with "1990 I Can't Wait."

Quoting from Gary's "Lapel Button User Manual:"

"In the early 1980s, business prognosticators conjured impressive forecasts about the success of new media services by the then far-off year of 1990. Their upbeat predictions prompted us to create a lapel pin expressing our eager anticipation: 1990 I Can't Wait.

"By 1990 their forecasts proved to be irrationally exhuberant and just plain wrong. Undeterred, they issued 20-year predicitons, again envisioning vast revenues and huge penetration for whatever new technology they were touting. We were ready for our 2010 I Can't Wait buttons. Of course, those forecasts were off base."

And now we have the debut of "2020 I Can't Wait" or as Gary says, "Keeping the Wait Alive!"

Again quoting from the User Manual:

"Here is the 3rd generation version of the famous 'I Can't Wait' button, letting you show off your enthusiasm about the uncertain future. . .So now, with clear vision, the predictions are appearing for the great business a decade away in 2020. Yes, there will be vast revenues and impressive penetration and expansive profits from the next technology coming to market. The predictions are so rosy that we're excited again.

"You can demonstrate your belief with a 2020 I Can't Wait lapel button. It's green and expected to remain meaningful through the promised year of 2020. The future is always out there, ready to fulfill technology dreams if you have a clear vision."

Do your part to keep the wait alive by ordering your 2020 lapel pin today -- available for $1 each plus 50 cents postage, or 12 for $5 and a buck for postage. The web site is www.arlencom.com and the address is ArlenCom, 7315 Wisconsin Ave., Suite 805E, Bethesda, MD 20814.

While I am the proud owner of all three pins, I also treasure one of Gary's other collectibles from the Eighties, the computer-shaped eraser for the end of your pencil. It carried this simple message:

"Videotext: You Can't Rub It Out."

Wooden Nickels and Groucho

My "2020" Guy, Gary Arlen, followed up my latest post with this email:

Gerry..

Thanks for the plug for the 2020 pins. I'll get you a complete set of the old ones.. there was NOTHING for 2000 .. it seemed toooooo millenial and I was looking for a 20-year span when I made the 2010 pins for the 1990 New Year's Eve party.

Funny you should remember the terminal shaped erasers (I always thought they looked a bit like Minitels. [Reader Note: The Minitel was a joint effort by British and French companies to distribute millions of free videotext terminals. It launched in 1982.] It's interesting what people remember from those smarmy days. Some people favored the Videotex wooden nickels ("Videotex: As valuable as ever."). Others liked the anonymity kit ("Groucho" glasses and nose/moustache mounted on a card that said "Proud to be a Videotex Pioneer."). And there was more.

And to round out our reminisces: I've been in NYC the last 2 days. As I headed home tonight, at NY Penn Station, the young man on the escalator behind me was carrying a well-worn VIEWTRON gym bag. I said, "That's a real collector's item." He said, "It's old school. My dad worked there." And before I could followup, he and his companion headed toward the Long Island RR trains, and I wonder if I knew his old school dad back in the VIEWTRON days.

Gary